The Really Official  IAN SEEBERG Website    

                                                    

 

 

“Rainmaker! The Cecil B. DeMille of the Events World.  Brainstorming with you , presenting with you, is always a lesson  in   the ultimate how to...how to  deliver, how to be a professional, how to dazzle, wow and impress.

Andrea Michaels  CEO, Extraordinary Events   

 



 

  BMW Spartanburg X3 Ceremony 

  TD BANK   10 city tour

  UBISOFT- VIDEO GAME ENTERTAINMENT  E3 Press Conference

  "OPERATION SPY GIRL" SIX FLAGS   IAAPA Best Theme Park Sports Show in the World                                    

  "THE  COMPANION" Universal TV ; highest rated original Movie of the Week on the USA Channel

   REDKEN FIFTH AVENUE SYMPOSIUM 2005, 2007and 2009

  "ARTISTRY IN MOTION" Original aerial ballet for Chrysler, Jeep and Dodge at the Detroit Auto Show

 “WALMART THE MUSICAL”  original musical comedy for 22,000  *Award winner; Best Single B2B  Marketing Event   

  HOLLAND AMERICA CRUISE LINE  MOriginal musical shows for MS Rotterdam, Nieuw Amsterdam and Maasdam

  TOYOTA 50th ANNIVERSARY  Three day open air concert festival      

   IBM GOLDEN CIRCLE & HUNDRED PERCENT CLUB 2003, 2004, 2005, 2007, 2008  

   NBC UPFRONT AFFILIATES MEETING  Rock opera at the Met in NYC starring the cast of "Will & Grace." 

  MATTEL HOT WHEELS 35thANNIVERSARY starring Jay Leno and Richard Petty   

  CAESARS WINDSOR  Resort/casino Grand Opening    

  THE TASTE OF LEXUS 10 city national tour

 

 

 

           “10 milestones from a century of Detroit auto shows”

                                                 By MARTI BENEDETTI

 

             …..  Another memorable event included “Artistry in Motion” at the 2000 show. An interactive

           aerial ballet took place over the Jeep, Chrysler and Dodge exhibits; performers launching off

          the top of the vehicles and flying through the air inside Cobo. It was a showstopper [conceived

          designed and scored by  director Ian Seeberg] that came across to the public as a small

          Broadway show in Cobo.

 

 

   
          "The “Dinner Belles” premiere last night was a huge success  and garnered  
a lovely standing ovation to boot.  

Ian, congratulations on penning a hit!  

                                              Thomas Weber  Production ManagerSTILETTO Entertainment
 

 


      Collaboration with leading productIon companies and  

      advertising   agencies; 

         InVision ... Freeman Co   ...   MIG ... Galian 

   Entertainment ...   Encore Productions ... TBA ...  

               AMCI ...   Maritz ... Get Synchronicity

    George P. Johnson   ...     Strategic Events  ... KRP

       Caribiner ...    Baskow & Associates ... Jack Morton

            Worldwide ...    Extraordinary Events ... Pine Rock ...

     Asylum Entertainment ... Sandy Corporation ... Anita Mann

             Productions...  Campos Creative Works ... BI ... 

        The Kenwood Group ... ProActive ...   Dick Clark

    Productions ...   Ethos Design ...   Stiletto

    Entertainment ...     Digital Blue Global ...

                     oogoog Productions ...     Brainstorm...

  Creative Presentations ... Wells,Rich,Greene ... 

            McCann Erickson  ... Eventworks .  ... Innocean ... 

             Optimists, Inc      ...   Todd Street Productions 

 

AMWAY CHINA 2012, 2014

AMERIQUEST MORTGAGE

ADIDAS

ALCON / NOVARTIS

ACO FINANCIAL

AIR NATIONAL GUARD

ARMY RESERVE

ARTHUR TREACHER'S

AMTRAK

ARROW SHIRTS

AMERICAN HOME COMPANY

ARAMARK CORPORATION

FREEMAN COMPANIES

FLORIDA BLUE

FIRST NATIONAL BANK

 FLYING TIGER

FAYVA SHOES 

 

 GENERAL ELECTRIC - PLASTICS

 GENERAL ELECTRIC - CONTROL

GEORGIA PACIFIC

 

  

BANK OF AMERICA

BMW

BOMBARDIER

BELL TELEPHONE

BELL SOUTH BLACK&DECKER

BOEHRINGER/ENGELHEIM

BANNER PHARMACEUTICAL

BIOIMIGENE   

HOLLYWOOD PICTURES

HUD

HONDA MOTORCYCLE

HOLLAND/AMERICA

HARRAH'S

HLVA 

COCA COLA

CRICKET COMMUNICATIONS 2011-13

CHASIN' JEANS

CHRYSLER

COLLEGE OF SOUTHERN NEVADA

CAESAR'S ENTERTAINMNET

CAESAR'S WINDSOR CASINO

CHRISTIAN BROTHERS

CUSHMAN -WAKEFIELD

CBS EYEWITNESS NEWS

CBS TELEVISION

CHUCK E. CHEESE PIZZA

CALIFORNIA PLAZA

CADILLAC

CAMBRIDGE INTERNATIONAL 

ITT

IBM  GOLDEN CIRCLE  

 (2003, 2004, 2005)

 IBM HUNDRED PERCENT CLUB  

 (2006, 2007, 2008)

 ISUZU MOTORSINFINITI

 

JOHN PAUL MITCHELL 

 JIMMY JOHNS

 JEEP

 J.C. PENNEY 

 

KIA MOTORS

KABC TALK RADIO

KNIX RADIO

KOREAN AIRLINES

KOREAN AIR CARGO

 

DODGE

DRAKES BAKERY

DISNEY STUDIOS 

 DISNEYON ICE

DEL MONTE

 

 

EASTMAN-KODAK

ESSENCE MAGAZINE

EMC2 

LOWES HARDWARE

LUXOR CASINO AND RESORT  

LINCOLN MOTORCARS

MAZDA

 MICHIGAN STATE LOTTERY

McGRAW EDISON

MAGNAVOX

MED ASSETS

MATTEL - Barbie / Hot Wheels

 

NIKE

NEXTGEN

NISSAN

NEW  MAN JEANS (FRANCE)

NBC 

NEW WORLD PICTURES

NISSAN

NETAPP

NORWEGIAN CRUISE LINES

NAB CONVENTION  

 

OGDEN FOODS

 

PEPSI-COLA

PAUL MITCHELL

PRUDENTIAL LIFE 

PONDER AND BEST

PLYMOUTHP

ORSCHE

PUBLIC STORAGE

TIBCO 2012-16

TD BANK

TOYOTA

TERADATA

TOUCHSTONE PICTURES

TWENTIETH CENTURY FOX

TWENTIETH CENTURY FOX TV

TACO BELLE

TENNESSEE VALLEY AUTHORITY 

REDKEN SYMPOSIUM

(2005,2007,2009)

 R.C. COLA

RINGLING BROTHERS CIRCUS

UBISOFT

UTA  FRENCH AIRLINES

USA CHANNEL

U.S. AIR FORCE

U.S. CHAMBER OF COMMERCE

UNIVERSAL  STUDIOS 

 

VESTRON PICTURES 

 

SUN MICROSYSTEMS 1998, 1999

SIX  FLAGS

SMITH & NEPHEW

SHAKLEE 

SHEISADO COSMETICS  (Japan)

SQUIBB

SEAGRAMS DISTILLERS

SINGER

SERVOMATION  FOOD

SIMON & SCHUSTER

STAUFFERS

SEVEN-ELEVENS.

WARNER BROTHERS

WENDY’S

WINNEBAGO

WABC  RADIO NETWORK 

 

YAMAHA MOTORCYCLES

YOUNG LIVING 

 

 

                           

 

 

 


 

"Composer and lyricist Ian Seeberg's most recent gig, "Wal-Mart: The Musical," played to 22,000 of the retail giant's employees at the chain's annual meeting. List it under business as usual for Seeberg, the king of corporate theater."

 

 

 

  

Tuesday, July 25, 2006

 

   

 THE WALL STREET    JOURNAL

  

 

 

LEISURE & ARTS

How to Succeed in Business Musicals

By Joanne Kaufman

 25 July 2006

 Cheers greeted Maria Eberline's soulful rendering of the power ballad "When I Stand Behind the Chair" from the new musical "Beyond Your Expectations."

But so what if the house was packed and sighs of pleasure greeted every plot twist and production number. This baby was never going to light up the Great White Way.

List it under business as usual for Ian Seeberg, the show's composer and lyricist (he was also the librettist and director), who as the Irving Berlin of corporate theater is well versed in the concept of one night only. And really, from Mr. Seeberg's perspective, it was far better for the hour-long "Beyond Your Expectations" to make its point than to make it to Broadway. Its point: to give voice to the struggles and aspirations of the 10,000 stylists in attendance last year at a Las Vegas symposium sponsored by the hair-care company Redken 5th Avenue NYC.

Thus, a character complained about being viewed as "a shrink with a sink," and the show's leading lady, Ms. Eberline, cast as an ambitious if frustrated stylist, sang: "If you've never been there/I don't think you'd ever understand/what it's like to feel the magic/Of making beauty with your hands."

"What everybody likes is that I have a vision. They like that I'm leading the parade and that I know where the parade is headed," said the Los Angeles-based Mr. Seeberg, who's written some 20 musicals for clients like Waste Management, Sun Microsystems and Bank of America, and has composed theme songs and served as impresario for more than 200 corporate extravaganzas bankrolled by, among other clients, IBM, Six Flags, Coca-Cola, Mattel and Chrysler.

Mr. Seeberg's most recent gig, "Wal-Mart: The Musical," played to 22,000 of the retail giant's employees this past May at the chain's annual meeting in Bentonville, Ark. The show, budgeted at more than $1 million and conceived as a way to allay the fears of veteran employees about new products and procedures, included numbers like the anthem "It's All About the Customer . . . Always," the tango "Step Across the Aisle," and the Gilbert and Sullivan-flavored "Just Say Hello": "When you see someone who's searching/And they don't know where to go/Simply Take Initiative/Step up and say hello."

"Ian took a ton of time interviewing the hourly workers, the employees we wanted to speak to most clearly," said Julie Roehm, Wal-Mart's senior vice president of marketing communications. "In the show, he used key phrases, key acronyms, jokes that only people inside the store would get. He used it to set up the characters to talk about the whole issue of change," a key theme of the production.

In fact, change is Mr. Seeberg's bread and butter. His services, which provide him a six-figure income, are in particular demand when a company is planning a product launch, rolling out a new initiative or fine-tuning its corporate identity.

"The thread linking all my shows is that I go for the lowest common denominator -- what we relate to as people, not as salespeople necessarily, not as upper management or middle management or even as people in business," said Mr. Seeberg, who is in his 50s. "I try to bring everything down to a very visceral level where we can laugh at something or cry at something. If we can reach that together I know the point will be made. The most erudite corporate executive in the world can get up and speak to his minions and certainly it can be motivating and inspiring on a very intellectual level. Often however, you're getting a veiled threat like 'sell this product or we're going to tank. If you're not making your numbers we won't be seeing you next year.' But with a book show there's a huge takeaway. It lets you as the audience member see yourself reflected in a character and you get invested as your work situations play out.

"Corporations," he added, "all have the same goal: If they're not No. 1, they want to get there; if they are No. 1, they want to stay there. There is nothing unique about their needs -- the need to sell a product or to sell more products. What I do is come in and show them how to deliver their message in a way that will supply a face and a heart to the company."

"People don't go to an annual meeting expecting a charged emotional experience, but Ian gives them that," said Rebecca Coons, vice president of the Glendale, Calif.-based Ethos Design, which produced "Wal-Mart: The Musical. "And unlike some artists he understands that it's not what he wants to say -- it's what the company wants to say."

And, of course, how the company wants to say it. "With the Wal-Mart show I took a Disneyesque, middle-of-the road approach," said Mr. Seeberg. "The music couldn't be too rock because there was an enormous age demographic in that audience plus there were thousands of people from other parts of the world than the U.S."

In contrast, glamour-oriented companies like Redken and Paul Mitchell, another hair-care business, "are not afraid to push the envelope in terms of style," he said. "You can be a lot more cutting edge. The music and lyrics I write can be more alternative."

Regardless of the client, "I'm not going into any dangerous areas, as you can well imagine. There is nothing dirty, nothing lascivious. There is no sexual content to these shows."

The only child of a doctor and homemaker, Mr. Seeberg grew up in Buffalo, N.Y., where his early music education came from his grandmother. "She'd studied to be a concert pianist, but she didn't have the temperament to play in public," he recalled. "She had a beautiful Steinway and she'd place my fingers on the keyboard to play chords. She was the one who inspired me."

As an adolescent, Mr. Seeberg began composing music and performing in rock bands, wrote the junior- and senior-class plays in high school, and then after college began writing jingles, scoring movies and directing corporate films. "At a certain point," he said, "I realized that musical theater was a way to combine my skills."

It takes three months for Mr. Seeberg to write a show, he estimates. He's currently working on four, among them productions for Toyota and Redken. If he's frustrated by the narrow scope and proscribed nature of his projects, he's keeping it to himself. "I never look down on these shows," he said stoutly. "I treat each one as if it were for Broadway."

Perhaps some day one will be. "I'm working on one now that's set in the future and I hope will get to New York. Working in the corporate arena has been an excellent way to gain practical experience while flying below the radar."

Broadway may be something of a rude awakening for Mr. Seeberg. Certainly, no corporate client has ever had the temerity to argue with him about chord changes and the placement of a ballad or to hold forth about the importance of a showstopper. "My clients," he said, "tend to focus far less on theatricality and stagecraft than on whether I've thoroughly covered the business content."

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Ms. Kaufman writes about culture and the arts for the Journal.